thisshirthelps:

Buy a Pair, Give a Pair with Warby Parker

Neil Blumenthal, co-founder of Warby Parker, discusses how the disruptive eyewear company delivers on style and substance with BBMG’s The Green Room host Mitch.

By designing their own frames and selling directly to consumers, Warby Parker saves customers hundreds of dollars per frame. By adopting a “buy a pair, give a pair” model, they embed a sense of purpose into their business design.